Watch market report: July 2026
Final report · 86 watches tracked · Data: WATCH.MARKETS market values (methodology)
Summary
The Overall Market Index moved +0.4% in July 2026. The median watch we track changed +0.5%; 56% of watches rose and 40% fell. We recorded 0 sales and 0 new listings during the month.
Brands
| Index | Change |
|---|---|
| Tudor Index | +1.5% |
| Patek Philippe Index | +1.3% |
| Audemars Piguet Index | +1.0% |
| Cartier Index | +0.9% |
| Omega Index | +0.6% |
| Rolex Index | −0.1% |
Price ranges
| Index | Change |
|---|---|
| $1,000–$5,000 | +0.6% |
| $5,000–$10,000 | −0.1% |
| $10,000–$25,000 | 0.0% |
| $25,000–$50,000 | +0.8% |
| Over $50,000 | +1.0% |
Biggest gainers
| Watch | Start | End | Change |
|---|---|---|---|
| Cartier Santos de Cartier Large | $6,735 | $7,187 | +6.7% |
| Patek Philippe Nautilus Moon Phase | $106,585 | $113,635 | +6.6% |
| Omega Seamaster Planet Ocean 600M | $3,921 | $4,161 | +6.1% |
| Vacheron Constantin Overseas Self-Winding | $26,216 | $27,545 | +5.1% |
| Tudor Black Bay Chrono | $4,906 | $5,109 | +4.1% |
| Omega Seamaster Diver 300M | $4,154 | $4,325 | +4.1% |
| Omega Speedmaster '57 | $5,907 | $6,103 | +3.3% |
| Tudor Pelagos 39 | $3,740 | $3,860 | +3.2% |
| Tudor Black Bay 58 | $2,828 | $2,916 | +3.1% |
| Audemars Piguet Royal Oak Jumbo Extra-Thin | $62,072 | $63,980 | +3.1% |
Biggest losers
| Watch | Start | End | Change |
|---|---|---|---|
| Omega Seamaster Aqua Terra 150M | $4,021 | $3,788 | −5.8% |
| Rolex Milgauss | $11,121 | $10,478 | −5.8% |
| Rolex Oyster Perpetual 36 | $9,538 | $9,125 | −4.3% |
| Omega Seamaster 300 | $4,716 | $4,541 | −3.7% |
| Rolex Day-Date 40 | $51,590 | $49,849 | −3.4% |
| Grand Seiko White Birch | $6,563 | $6,348 | −3.3% |
| IWC Big Pilot's Watch | $7,507 | $7,266 | −3.2% |
| Tudor Black Bay Pro | $3,041 | $2,947 | −3.1% |
| Audemars Piguet Royal Oak Chronograph 41 | $56,172 | $54,524 | −2.9% |
| Cartier Tank Must Large | $3,154 | $3,067 | −2.8% |
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