Press and data use

WATCH.MARKETS publishes daily market values for luxury watches, market indexes and a monthly report on the pre-owned market. Journalists, researchers, analysts and bloggers are welcome to use it.

What you can use

  • Watch values. Every watch page gives the current market value, an 80% price range, dealer and typical asks and price history.
  • Indexes. 12 indexes of the overall market, brands and price ranges, updated daily.
  • Monthly reports. The latest is the November 2026 report: gainers, losers, most traded watches and value retention.
  • Charts. Each watch page has an embeddable value card that updates itself every day.

Terms

Figures, tables and charts are free for editorial and research use. Credit WATCH.MARKETS and link to the page the figure came from, for example: Source: WATCH.MARKETS (watch.markets). Every watch page, index and report has a ready-made citation under “Cite this data”. Bulk or commercial use of the data (resale, feeds, products) needs a licence; get in touch.

What the numbers mean

A watch’s market value is what a typical private sale of a pre-owned example with box and papers would reach today, averaged across regions. It is estimated by our fmv-v1 model from listings, completed sales and auction results, recalculated every night. In backtests on sales the model had not seen, its median error is 7.0%. The methodology describes the model and publishes its accuracy, and the guide to how watch values are calculated explains it in plain terms.

Contact

For data requests, interviews or licensing, a press contact will be listed here shortly.

Brand assets

Logo: https://watch.markets/icon. Please write the name as “WATCH.MARKETS”.