126000Rolex Oyster Perpetual 36$10,5008.0% over126710GRNRRolex Bruce Wayne$24,00023.5% over310.30.42.50.01.001Omega Moonwatch$5,8906.2% over124060Rolex Submariner$12,9905.7% over124300Rolex Oyster Perpetual 41$9,99015.0% over224270Rolex Explorer$9,4909.1% over126610LNRolex Submariner Date$14,5009.1% over126900Rolex Air-King$9,50014.8% over215.30.44.21.01.001Omega Seamaster Planet Ocean 600M$4,59512.3% over126610LNRolex Submariner Date$14,0005.4% over79030BTudor Black Bay 58$2,69910.8% under79830RBTudor Pepsi$3,2005.8% under126500LNRolex Cosmograph Daytona$33,75915.4% over124300Rolex Oyster Perpetual 41$9,0003.6% over126622Rolex Yacht-Master 40$15,89713.6% over126334Rolex Datejust 41$12,9414.5% under126600Rolex Sea-Dweller$11,9501.5% under116520Rolex Cosmograph Daytona$27,53926.2% over126333Rolex Datejust 41$15,5007.8% overSBGA211Grand Seiko Snowflake$5,07514.0% over15510STAudemars Piguet Royal Oak Selfwinding 41$38,9009.4% under226570Rolex Explorer II$11,3003.5% over326934Rolex Sky-Dweller$16,9884.5% under228238Rolex Day-Date 40$63,67536.9% over126300Rolex Datejust 41$9,00211.3% under79000NTudor Black Bay 54$3,89913.5% over126334Rolex Datejust 41$12,2669.5% under126610LVRolex Starbucks$15,69513.7% over116610LVRolex Hulk$21,89515.9% over126300Rolex Datejust 41$10,9958.3% over

Watch market report: October 2026

Final report · 27 watches tracked · Data: WATCH.MARKETS market values (methodology)

Summary

The Overall Market Index moved +0.3% in October 2026. The median watch we track changed −0.6%; 41% of watches rose and 59% fell. We recorded 474 sales and 1528 new listings during the month.

Brands

IndexChange
Patek Philippe Index−0.4%

Price ranges

IndexChange
$1,000–$5,000+0.3%
$5,000–$10,000−1.8%
$25,000–$50,000+0.9%
Over $50,0000.0%

Biggest gainers

WatchStartEndChange
Audemars Piguet Royal Oak Jumbo Extra-Thin$65,186$67,362+3.3%
Audemars Piguet Royal Oak Selfwinding 41$40,779$41,679+2.2%
Patek Philippe Aquanaut Travel Time$90,407$92,038+1.8%
Cartier Ballon Bleu de Cartier 42$3,957$4,027+1.8%
Audemars Piguet Royal Oak Selfwinding 37$36,827$37,434+1.6%
A. Lange & Söhne Lange 1$35,046$35,433+1.1%
Patek Philippe Calatrava$29,783$30,111+1.1%
Audemars Piguet Royal Oak Selfwinding 41$35,982$36,285+0.8%
Rolex Cosmograph Daytona$116,953$117,685+0.6%
Patek Philippe Nautilus Moon Phase$118,370$118,993+0.5%

Biggest losers

WatchStartEndChange
Grand Seiko White Birch$6,335$5,995−5.4%
Patek Philippe Nautilus$120,864$117,448−2.8%
IWC Big Pilot's Watch$6,171$6,045−2.0%
IWC Pilot's Watch Mark XX$4,110$4,041−1.7%
Panerai Luminor Marina$4,703$4,628−1.6%
Rolex Submariner Date$37,586$37,001−1.6%
Patek Philippe Aquanaut$70,716$69,633−1.5%
Grand Seiko Elegance Manual$3,018$2,983−1.2%
Cartier Tank Must Large$3,158$3,123−1.1%
Cartier Tank Louis Cartier Large$11,818$11,689−1.1%

Most traded

  1. Rolex Datejust 41: 37 sales
  2. Tudor Black Bay Chrono: 36 sales
  3. Rolex Datejust 41: 36 sales
  4. Tudor Black Bay GMT: 26 sales
  5. Rolex Submariner Date: 19 sales
  6. Rolex Submariner Date: 16 sales
  7. Rolex GMT-Master II: 15 sales
  8. Rolex GMT-Master II: 15 sales
  9. Rolex Datejust 36: 14 sales
  10. Rolex Submariner Date: 14 sales
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