126000Rolex Oyster Perpetual 36$10,5008.0% over126710GRNRRolex Bruce Wayne$24,00023.5% over310.30.42.50.01.001Omega Moonwatch$5,8906.2% over124060Rolex Submariner$12,9905.7% over124300Rolex Oyster Perpetual 41$9,99015.0% over224270Rolex Explorer$9,4909.1% over126610LNRolex Submariner Date$14,5009.1% over126900Rolex Air-King$9,50014.8% over215.30.44.21.01.001Omega Seamaster Planet Ocean 600M$4,59512.3% over126610LNRolex Submariner Date$14,0005.4% over79030BTudor Black Bay 58$2,69910.8% under79830RBTudor Pepsi$3,2005.8% under126500LNRolex Cosmograph Daytona$33,75915.4% over124300Rolex Oyster Perpetual 41$9,0003.6% over126622Rolex Yacht-Master 40$15,89713.6% over126334Rolex Datejust 41$12,9414.5% under126600Rolex Sea-Dweller$11,9501.5% under116520Rolex Cosmograph Daytona$27,53926.2% over126333Rolex Datejust 41$15,5007.8% overSBGA211Grand Seiko Snowflake$5,07514.0% over15510STAudemars Piguet Royal Oak Selfwinding 41$38,9009.4% under226570Rolex Explorer II$11,3003.5% over326934Rolex Sky-Dweller$16,9884.5% under228238Rolex Day-Date 40$63,67536.9% over126300Rolex Datejust 41$9,00211.3% under79000NTudor Black Bay 54$3,89913.5% over126334Rolex Datejust 41$12,2669.5% under126610LVRolex Starbucks$15,69513.7% over116610LVRolex Hulk$21,89515.9% over126300Rolex Datejust 41$10,9958.3% over

Which watch brands hold their value

Values as of 12 Nov 2026 · 0 brands · Data: WATCH.MARKETS market values and brand retail prices (methodology)

This study is published once enough brands have priced watches with a known retail price.

How we measured it

Value retention is a watch's current market value (pre-owned with box and papers, private sale) divided by its current retail price in US dollars; 100% means it resells for what it costs new. Values come from our fmv-v1 model, updated daily; retail prices are the brands' list prices (US where available, converted at European Central Bank rates otherwise). A brand appears once it has at least 3 priced watches with a retail price. Discontinued watches are compared with their last retail price. See the methodology, or browse watches that hold their value by price.

Data as JSON: /api/studies/value-retention · All data studies

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