126000Rolex Oyster Perpetual 36$10,5008.0% over126710GRNRRolex Bruce Wayne$24,00023.5% over310.30.42.50.01.001Omega Moonwatch$5,8906.2% over124060Rolex Submariner$12,9905.7% over124300Rolex Oyster Perpetual 41$9,99015.0% over224270Rolex Explorer$9,4909.1% over126610LNRolex Submariner Date$14,5009.1% over126900Rolex Air-King$9,50014.8% over215.30.44.21.01.001Omega Seamaster Planet Ocean 600M$4,59512.3% over126610LNRolex Submariner Date$14,0005.4% over79030BTudor Black Bay 58$2,69910.8% under79830RBTudor Pepsi$3,2005.8% under126500LNRolex Cosmograph Daytona$33,75915.4% over124300Rolex Oyster Perpetual 41$9,0003.6% over126622Rolex Yacht-Master 40$15,89713.6% over126334Rolex Datejust 41$12,9414.5% under126600Rolex Sea-Dweller$11,9501.5% under116520Rolex Cosmograph Daytona$27,53926.2% over126333Rolex Datejust 41$15,5007.8% overSBGA211Grand Seiko Snowflake$5,07514.0% over15510STAudemars Piguet Royal Oak Selfwinding 41$38,9009.4% under226570Rolex Explorer II$11,3003.5% over326934Rolex Sky-Dweller$16,9884.5% under228238Rolex Day-Date 40$63,67536.9% over126300Rolex Datejust 41$9,00211.3% under79000NTudor Black Bay 54$3,89913.5% over126334Rolex Datejust 41$12,2669.5% under126610LVRolex Starbucks$15,69513.7% over116610LVRolex Hulk$21,89515.9% over126300Rolex Datejust 41$10,9958.3% over

The box and papers premium, by brand

Model fmv-v1 as of 11 Nov 2026 · 1 brands · Data: WATCH.MARKETS market values (methodology)

Findings

Across the market, a pre-owned watch with its original box and papers sells for 13.6% more in a private sale than the same reference without them. For Rolex it is 15.8%, about $2,195 on a typical $13,860 watch. The papers matter more than the box: papers alone add 11.8%, the box alone 1.6%. In dollar terms the biggest premium is on the Rolex Cosmograph Daytona: a full set has a market value about $18,637 higher.

Early data: fewer than 5 brands have 10 or more priced watches, so these numbers will move as coverage grows.

Full set premium
13.6%
Box alone
1.6%
Papers alone
11.8%

By brand

BrandFull set premium95% rangeBox alonePapers aloneOn a typical watchPriced watches
Rolex15.8%12.1% to 19.7%3.0%12.5%$2,195 on $13,86039

Where a full set is worth the most

WatchValue with box and papersWithoutDifference
Rolex Cosmograph Daytona 126506$117,685$99,048$18,637
Rolex Day-Date 40 228235$49,228$41,432$7,796
Rolex Day-Date 40 228238$45,395$38,206$7,189
Rolex Submariner Date 126618LN$37,001$31,142$5,859
Rolex Cosmograph Daytona 126500LN$28,737$24,186$4,551
Rolex Cosmograph Daytona 116500LN$26,197$22,048$4,149
Rolex GMT-Master II 126710BLRO$21,867$18,404$3,463
Rolex Cosmograph Daytona 116520$21,863$18,401$3,462
Rolex GMT-Master II 126710GRNR$19,297$16,241$3,056
Rolex Submariner Date 116610LV$19,075$16,054$3,021

How we measured it

Our fmv-v1 model compares copies of the same reference that sold or were listed in the same month, some with box and papers and some without, so differences in model, condition, seller type, region and timing don't leak into the gap. Each brand's effect is estimated from its own comparisons and pulled toward the market-wide effect when a brand has few of them; the 95% range shows how precisely it is measured. A brand appears once it has at least 3 priced watches and 30 comparisons on each side. Percentages are the premium of a full set over a watch-only copy in a private sale. See the methodology.

Data as JSON: /api/studies/box-and-papers-premium · All data studies

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