Fair market value

A watch's fair market value is the price a typical private sale would reach today for a pre-owned example with box and papers, averaged across regions. It is not the asking price on listings, which sits higher, or the dealer price, which includes the dealer's margin.

We estimate it daily for every watch we track, with an 80% range: 80% of private sales are expected to land inside it.

See also

All glossary terms